Ignite CBD is a relatively new but well-known company in the CBD marketplace created by social media celebrity Dan Bilzerian. Bilzerian has taken advantage of his household name and large social media following to market Ignite CBD as a trendy, high-end, elite CBD brand. Ignite CBD offers a select product line of CBD products priced from $0.06/mg to $0.18/mg. After reviewing Ignite’s prices compared to competitors across multiple products, Ignite offers products of similar strength, size, and quantity, at a slightly higher price than large CBD companies ($0.06-$0.18/mg vs. $0.05-$0.12/mg) but at a competitive price compared to their high-end competitors ($0.06-$0.18/mg vs. $0.12-$0.40/mg). The buying process is quick and convenient, and the product packaging supports Bilzerian’s high-end, elite brand image. While the marketing of the products is superior, there is a lack of variety in products and the strengths available. In addition, there are inconsistencies in package labeling (instructions for use, reported CBD content vs. COA, etc.). All in all, Ignite is appealing for consumers seeking trendy CBD products with brand recognition but may not be the best choice for consumers seeking a variety of competitively priced products with precise and accurate information on the package labels.
Ignite CBD is a California based CBD company founded in September of 2018 by entrepreneur and social media celebrity Dan Bilzerian. Despite the fact that the company is in its infancy, Ignite CBD has received recognition in the CBD community and was even named as marketing one of the best CBD vape pens in America by High Times: a long running, world renowned publication that provides consumers information on cannabis cultivation, products, and other regulatory issues.
The company was given a 7/10 on transparency, accuracy, and reputation. Ignite CBD is largely transparent but does have specific transparency issues (sub rating: 7/10). At the foundation, the company supplies adequate information on means of communication, and contact information. Furthermore, the company has an extensive FAQ page with information on CBD, available products, ordering, and support. Ignite CBD excels in providing information on company leadership. The biographies and experience of the entire management team are readily available on the investor portion of Ignite CBD. When looking at the product information on labels and on the website, the company does provide information on strength of CBD, the amount of CBD per serving, consumption method, extraction method and instructions for use. The company falls short in providing easily accessible information regarding third-party lab results.
Ignite CBD received a lower rating for accuracy (sub rating 4/10). When reviewing the products, it was noted the vape pods were not labeled with information on ingredients. Additionally, the disposable vape products had conflicting dosage instructions on the packaging when compared to recommended dosing information provided on the website. Reviewing the COA revealed no microbiological impurities but did show the CBD amount for the selected product was significantly higher than what is advertised on the label (188.9 mg vs 150 mg).
Despite all the above information, Ignite CBD has a great reputation in the CBD industry due to its strategic marketing and infamous chairman and CEO, Dan Bilzerian (sub rating 10/10). The reputation of Ignite CBD was able to lift the overall transparency, accuracy, and reputation score to 7/10.
Information regarding the sourcing of hemp and the extraction process employed is readily available under Ignite’s FAQ page. Ignite CBD sources hemp from farms located in the Pacific Northwest region of the United States. We were unable to confirm if the company or the grow sites adhere to GMP or USDA standards. All CBD products offered by Ignite are created from pure CBD isolate. To create the pure CBD isolate, Ignite utilizes short path distillation and subsequently utilizes recrystallization to purify the material. This process delivers an end product consisting of pure CBD and 0% THC. Short path distillation allows for molecular separation of CBD from other compounds of the hemp plant through a process of slow heating. The slow heating allows manufacturers to extract a highly-pure form of CBD without the need for additional solvents.
The company uses the third party, Evio Laboratories, to test all products. Evio Laboratories is an ISO 17025 accredited laboratory, meaning the lab can produce accurate and precise results. ISO 17025 is considered the gold standard in the certification of testing laboratories and any products with legitimate results from an ISO 17025 company are reputable. When shopping for CBD products, it is important for brands to provide a COA to consumers. Ignite CBD does not post a certificate of analysis (COA) for products on its site, nor does the company send the latest lab results with the product shipment.
I reached out to the company to see if the company would be able to provide a COA for one of the products purchased. Ignite CBD was able to provide the most recent COA but not the COA for my specific batch. The cannabinoid test results I was provided showed only CBD. THC and other cannabinoids were absent, making the product content consistent with the use of isolate. The product being tested is marketed as having 150 mg of CBD per unit (1.5 mL per unit). However, the lab results showed a higher concentration of 188.9 mg of CBD per unit (125.9 mg of CBD per mL). It should be noted the concentration of CBD was 26% higher than advertised, well outside of the 10% threshold that most consider an acceptable variance.
Ignite’s range of products is limited to oral tinctures, toothpicks, vape cartridges, and vape pens. Furthermore, each product is only offered in one dose. The company offers a variety of flavors within the subcategories Lucid, Recharge, and Calm. Lucid, Recharge, and Calm are subcategories of products marketed to consumers looking for a particular effect. Please note, the following effects upon mood claimed for the Lucid, Recharge, and Calm products are only assertions made by Ignite and have not been evaluated by the FDA and/or endorsed by any third parties. The Lucid line is marketed to consumers looking for a product that may help them focus. The Lucid line is the most extensive, offering blood orange, apple berry, spearmint, menthol, and cinnamint flavors, as well as an unflavored option. The Recharge line is marketed to consumers needing a “boost” after a long day or hard work out. The Recharge line is available in tangerine, tropical fruit, passionfruit, and coffee flavors. Finally, the Calm line is marketed to consumers looking for a product that may help them relax. The Calm line offers lavender, pink chill, mango mint, and lemongrass flavors. Once again, statements regarding the effects of Ignite products have not been evaluated by the FDA and/or endorsed by any third parties. A high-level overview of products available from Ignite CBD can be found below.
Ignite offers bundle packages for those looking to try products across the calm, recharge, and lucid lines. Disposable vape pens are available in a 2-pack bundle containing pink chill from the calm line and blood orange from the lucid line and CBD oral tincture is available in a 2-pack bundle containing blood orange from the lucid line and tropical fruit from the recharge line. Both bundle packages are available for 10% off the standard retail pricing. Finally, Ignite offers a starter kit that includes a rechargeable vape pen, USB charger, and a flavored CBD pod for 10% off the standard retail pricing. Ignite offers a variety of discounts to consumers. Free shipping is available for any orders over one hundred dollars. Additionally, users can receive 15% off of a purchase after signing up for the Ignite mailing list. Ignite offers a VIP program that allows users to earn points in many ways, such as creating an account, purchasing products, reviewing products, and following Ignite on social media platforms. Points are accumulated and can be redeemed for $10, $15, or $20 discount on purchase. The VIP program appears to be the best discount program, as it is easy to quickly accumulate points.
As soon as I visited Ignite CBD’s website, the overall vibe and brand messaging became apparent. Ignite CBD highlights the potential therapeutic differences between CBD products and the variation in consumer needs at different points of the day. As a result, the company markets products grouped into one of three product lines: Recharge, Lucid, or Calm lines. Consumers can select products based upon the actual product itself (e.g., oral drops) or they can select a range of products that fall into the Recharge, Lucid, or Calm product line.
The purchase process itself was easy and hassle-free. Upon checkout, buyers can select from either economy shipping (4-7 days) for $4.01 or standard shipping (2-4 days) for $8.61. Economy shipping is complementary on any orders over $100.00. Prior to completing the purchase, Ignite CBD will verify the purchaser’s age via AgeChecker.Net.
The products are neatly packaged in a sleek, black box that displays the Ignite logo and the company slogan, “Ignite your life”. Upon opening the box, there is additional marketing material welcoming the buyer to the Ignite family and a plug for Ignite’s Instagram (@igniteCBD). Black tissue paper surrounds the products. Like the box itself, each product is packaged in sleek, black packaging and has the appearance of a high-quality product. I found myself thoroughly enjoying the unpacking process; Ignite does a phenomenal job of making the end user feel special, marketing their products in the form of an elite, high-quality brand.
Customer support is only available via an online contact us form (https://ignitecbd.co/pages/contact). I reached out to customer service to learn more about the product testing process and to see if I could receive a COA for my product. As soon as I submitted a request, I received a confirmation email from Ignite acknowledging my request and assuring me that a customer service representative will be in touch shortly. About an hour later, a customer service representative provided a detailed response outlining the testing of Ignite products and offering to provide a COA for whichever product I requested. Shortly after sending a request for the blood orange CBD vape pod, Ignite was able to provide the most recent COA for the product but was unable to provide the COA for the exact batch number attributed to my blood orange CBD vape pod.
Ignite CBD offers products made from pure CBD isolate. Ignite CBD products are marketed under the Lucid, Recharge, and Calm lines. Each line is marketed to consumers based upon the effect they wish to experience (Focus with Lucid, Energy boost with Recharge, Relaxation with Calm). Please note, the following effects of the Lucid, Recharge, and Calm products are only assertions made by Ignite and have not been evaluated by the FDA and/or endorsed by any third parties. The products are aesthetically appealing and packaged in high-quality boxes or bags. COAs are not provided with the products.
The vape products contain detailed information on the batch, test date, and overall CBD content. Of note, the rechargeable vape products have 150 mg listed as the product content. It is unclear whether the products actually tested at exactly 150 mg or if the 150 mg listed is indicating the product tested. A detailed review of all products tested can be found below.